Villgro Innovation Marketing Pvt. Ltd.
Ashutosh Kumar Sinha - CEO
is making Indian agriculture profitable and help rural folks them live better
through sustainable, superior and safe products for agriculture, dairy, water
Problem: Unsustainable farming practice leads
to a loss of USD 2000 per year per family. 600 million farmers -i.e. about
150-160 million families in rural India suffers this loss every year which is
bigger than their total income.
Income of rural poor (farm and dairy sector) can be increased by 30-50% and
sustained over current levels if available new technology, product and services
made accessible to them. On the other hand marketing cost of new products can
significantly reduce if adoption time is shortened (which is 3-5 years on an
average for agricultural/ dairy inputs); these products & services become
more affordable. At the same time spurious products and improper information
through unreliable channel make small and marginal farmers risk averse and slow
adopters which trap them in the vicious cycle of poverty.
employs a holistic approach to solve the problem of unsustainable agriculture
by finding on superior, sustainable & safe products; making products
accessible to un served/ underserved villages and supporting users with on time
– on farm advisory. VIM’s unique product scouting process User Centered
Innovation Development ensures actual users are involved in selection of best
suited products. Village Level Entrepreneurs make products accessible inside
villages and an on demand advisory system helps farmer to use these products in
Impact: Our offering is focused on creating sustainable income increase
with no harm to environment. We have audited our impacts to various stakeholders
in two different studies. These studies have confirmed primary impacts of
income generation in sustainable ways to Consumers and VLEs and found that the
impact has been significant. More than Rs 100 million of wealth created for customers over last 2 years.
Investment Needed: We
are raising about 1.6 Crore (USD275K) of investment now.